For the first time Apple has taken over Acer and Dell to grab second place in the A/NZ PC market, according to IDC data.
For the Q3, 2011 period, Apple took a 15 per cent market share, sitting behind only HP at 22 per cent. Acer was third at 14 per cent, Dell fourth at 13 per cent and Toshiba five with a nine per cent market share.
The overall market was flat; down 8 per cent quarter-on-quarter (1.61 million units total), which is usually expected for the Q3 “season.” IDC did note that it was a relatively good period for PC sales, with aggressive promotions from retailers such as Harvey Norman pushing the market three per cent higher than in the same period last year.
Further, the Rugby World Cup in NZ provided a substantial boost to the nation’s economy and improved overall market sentiment, IDC claimed.
In a release, IDC market analyst, Amy Cheah, said "While most vendors' performance slowed in Q3, HP, in particular, took the strongest hit. There were delays in government project roll outs while HP's channels cut back in stock intake as a precautionary measure in view of market softness.
"The unfortunate 'PSG spin off' debacle also momentarily affected confidence in HP's strategic outlook which opened a window of opportunity for competitors such as Apple to gain share."
Despite the floods in Thailand causing a crippling HDD shortage, IDC is anticipating a 10 per cent quarter-on-quarter growth for the PC market in Q4.
