Runners will be custom fitted in stores Adidas has announced a new performance running shoe line called Futurecraft 3D, which will offer consumers a custom-formed and 3D-printed midsole. The midsole can be tailored to the shape and the cushioning needs of an individual’s foot. Linked with existing data sourcing and foot-scan technologies, it opens unique opportunities for immediate in-store fittings, Adidas said in a statement. “Imagine walking into an Adidas store, running briefly on a treadmill and instantly getting a 3D-printed running shoe – this is the ambition of the Adidas 3D-printed midsole,” the company said. Adidas said with 3D printing using CAD software, it can create a flexible, fully breathable carbon copy of the a runner’s footprint, matching exact contours and pressure points. The midsole with be printed using a modified thermoplastic polyurethane (TPU). “It’s brand-new in the marketplace and convinced us with its durable elasticity as well as high tear strength and abrasion resistance,” Adidas’s footwear development manager, Daniel Cocking, wrote in a blog post today. Adidas is partnering with Materialise, a 3D printing service provider that will be creating the midsoles for the sports equipment company. Cocking did not mention when the company will begin offering the custom-printed midsole. Materialise will use a 3D printing process called Laser Sintering, which uses a light beam to melt together powdered material on a print bed layer by layer. Adidas A midsole being removed from a bed of powdered polymer after being formed through a 3D printing process called Laser Sintering. Cocking said since 3D printing is so fast in prototyping stages, within 2 weeks “I had run in the shoe myself.” But there were other hurdles, he added. “We found that stiffness of the midsole varied significantly as a result of very minor process or design changes,” Cocking stated. “We began a thorough investigation into the process parameters required to achieve the perfect cushioning.” Adidas involved 15 of its development teams, adding a complex range of test methods and technical support that Cocking said created the world’s first running shoe that is “impossible to create in any other way.” Related content opinion Can AI tools help reduce Zoom fatigue? When it comes to meetings, whether in person or on video, can anything make them better? Yes, but it’s not the technology. By Steven Vaughan-Nichols May 06, 2024 5 mins Augmented Reality Generative AI Zoom Video Communications news analysis Apple earnings: About that iPhone 'slump' in China Based on information from Thursday's earnings report, it seems that data pointing to an iPhone slump in China were over-baked. By Jonny Evans May 03, 2024 9 mins iMac iPhone Apple news Microsoft begins to phase out ‘classic’ Teams Microsoft is encouraging Teams customers to move to the new, faster version of the collaboration app; the older version will be switched off next year. By Matthew Finnegan May 03, 2024 3 mins Microsoft Teams Collaboration Software Productivity Software news analysis Apple confirms it will open up the iPad in Europe this fall The latest efforts to comply with Europe’s Digital Markets Act mean developers can offer to side load apps to both iPhones and iPads in the EU. Apple has also taken steps to improve what it offers to smaller and non-commercial developers in the By Jonny Evans May 02, 2024 6 mins iPad Apple Mobile Apps Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe