Windows 10 adoption set to impact devices market

Windows 10 adoption set to impact devices market

Increasing PC prices will lead to flat growth of global device shipments in 2018

Worldwide shipments of devices - spanning PCs, tablets and mobile phones - are on pace to record 0.9 per cent growth to reach 2.28 billion units in 2018.

According to Gartner, the PC and tablet market is estimated to decline 1.2 per cent in 2018, while the mobile phone market is on pace to record an increase of 1.4 per cent.

“The PC market is still hindered by the undersupply of the DRAM market for all of 2018, due to the lack of new wafer capacity coming online,” said Ranjit Atwal, research director at Gartner.

“As a result, PC vendors will continue to increase their prices throughout 2018. Larger screens and more graphic boards also mean rising costs, adding to the bill of hardware materials for businesses and household buyers.”

While the PC market is price-sensitive, Atwal said the industry is witnessing business demand migrating to high-end PCs such as ultra-mobile premium devices, where value is seen as higher.

As a result, Gartner estimates shipments of ultra-mobile premium units to increase by 12 per cent in 2018.

Windows 7

According to Atwal, the next major shift in the PC market will be marked by the end of support for Windows 7 in January 2020.

“It is becoming paramount for businesses to migrate to Windows 10 as soon as possible, and certainly by the end of 2019," Atwal added.

From a regional perspective, North America kicked off the first Windows 10 migration phase in 2015 and will complete around 2019, while Western Europe is increasing its adoption in 2018.

Gartner Research
Gartner Research

However, in China, Japan and other emerging regions, migration plans are shifting from 2018 to 2019 as they continue to prepare for inherent complications in changing process and procedures for Windows-as-a-service.

And while the global device market is affected by macro-economic factors and technology developments, Atwal said it can also be influenced by the Chinese device market alone.

“China accounts for over 20 per cent of global spending on devices, so any changes occurring there can have a significant ripple effect globally," Atwal explained.

With nearly 1.9 billion units to be shipped in 2018, mobile phones are the main influencer of the global device market growth.

In China, mobile phone sales declined 8.7 per cent in 2017 to 428 million units, but are estimated to grow 3.3 per cent in 2018, representing 23 per cent of total mobile phone sales this year.

The traditional PC market in China is on pace to decline 1.7 per cent to 38.5 million shipments in 2018, representing 21 per cent of global traditional PC shipments.

The drop will come despite China being business-dependent, with two-thirds of PC shipments coming from this segment.

“The downward trend that China is experiencing is undoubtedly affecting the worldwide device market," Atwal added. “China is an interesting country to watch this year.

“The continued roll-out of a Chinese version of Windows 10 in the second half of 2018 as well as Apple iPhone's replacement cycle expected through 2019 will generate demand.”

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