Graham Schultz (Silver Peak)
Software-defined WAN (SD-WAN) vendor Silver Peak has announced a distribution agreement for the Australia and New Zealand (A/NZ) region with distributor Westcon-Comstor.
The agreement is an extension of a global agreement between the two companies, made in 2018.
As part of the agreement, Westcon-Comstor will distribute the Unity EdgeConnect SD-WAN edge platform to its Westcon line of business.
Graham Schultz, A/NZ regional director for Silver Peak said the partnership marks “a key milestone in accelerating or business expansion and customer acquisition” across the region.
“Westcon-Comstor is uniquely positioned with its breadth of technical expertise and broad sales network boasting an expansive portfolio of partners across both countries. The company’s substantial global footprint makes things so much easier for our local customers with branches overseas, in terms of deployment and ongoing support,” Schultz said.
Patrick Aronson, executive vice president for APAC at Westcon-Comstor added that the partnership would allow the distributor to offer a business-driven SD-WAN edge platform to resellers and enterprise users in the region, connecting them to software as-a-service and cloud applications.
“We can now offer value-added distribution of our full portfolio to existing Silver Peak partners, while evangelising the SD-WAN addressable market opportunity to potential new value-added resellers and system integrators across the region,” Aronson said.
The move to make a deal with an Australian and New Zealand distributor is the vendor’s latest in the region to expand its presence, as last year it added Australian businesses Morfit Group Consulting, Teneo Australia, iQ3, getNext and Infin8IT as partners.
“Australia’s an important strategic market for Silver Peak as we continue to see strong demand from government and corporate customers across all verticals for our industry leading Unity EdgeConnect SD-WAN edge platform,” Schultz said in November 2018.
The distribution agreement also follows comments made by Schultz last year expressing the need for more importance placed on SD-WAN at a partner-led thought-leadership level.
“Now is the time for channel partners to be saying how can I take advantage of this opportunity,” he said at the time.
“When you have a shift in the market, like SD-WAN, the customers start asking about opportunities.”
