Notebook PC sales balloon, with 26% growth expected in Q4

Notebook PC sales balloon, with 26% growth expected in Q4

Thanks to a combination of the pandemic and the normal holiday sales demand, laptop sales are expected to go through the roof

Credit: Dreamstime

Think the PC is dead? Not right now. In fact, notebook PC sales are expected to grow by a whopping 26.4 per cent during the fourth quarter, according to a report by IDC.

The spike in sales is due to the combination of two powerful trends: the traditional surge in holiday sales, as well as the increasing demand for laptops and even desktops during the pandemic. Tablets, too, are expected to grow: IDC expects 10 per cent unit growth when 2020 as a whole is factored in, thanks largely to the Apple iPad.

“The momentum in the PC market has been impressive to say the least,” said Ryan Reith, program vice president with IDC’s Worldwide Mobile Device Trackers, in a statement. “Earlier this year it seemed like this would be a six-month bump to the industry, but as we look at the supply chain pipeline into 2021, it’s clear that the surge has more legs.”

The world migration to remote working and learning continues to drive demand. “The education backlog remains extensive,” Reith said, “and many school districts around the world are doing everything they can to secure inventory. At the same time consumers seem to be buying all ranges of notebook PCs from low-end entry level systems to high-end gaming machines.”

Reith saw the laptop demand as part of a larger trend in technology purchases. “It is important to note that all of this is happening at a time when other device categories like smartphones, PC monitors, TVs, and gaming consoles are also growing,” Reith explained. “A clear shift in consumer spend has happened.”

IDC expects that the fourth-quarter spike in sales will drop off substantially in January, as it usually does. Still, for 2021, IDC expects notebook PC units will grow by 3.2 per cent. Desktop PC sales are expected to decline by an undisclosed amount in the new year, IDC said.

IDC is an independent subsidiary of IDG, the company that owns PCWorld.

Follow Us

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.




Join key decision-makers within Environmental, Social, and Governance (ESG) that have the power to affect real change and drive sustainable practices. SustainTech will bridge the gap between ambition and tangible action, promoting strategies that attendees can use in their day-to-day operations within their business.

EDGE 2023

EDGE is the leading technology conference for business leaders in Australia and New Zealand, built on the foundations of collaboration, education and advancement.


ARN has celebrated gender diversity and recognised female excellence across the Australian tech channel since first launching WIICTA in 2012, acknowledging the achievements of a talented group of female front runners who have become influential figures across the local industry.

ARN Innovation Awards 2023

Innovation Awards is the market-leading awards program for celebrating ecosystem innovation and excellence across the technology sector in Australia.

Show Comments