Facebook's Workplace gets ‘Plugins', new app integrations

Facebook's Workplace gets ‘Plugins', new app integrations

As the social media giant now pegs the number of paid Workplace users at seven million, an analyst sees Facebook’s growing focus on integration as important to continued enterprise uptake.

Mark Zuckerberg (Facebook)

Mark Zuckerberg (Facebook)

Credit: Facebook

Facebook has announced a handful of updates to its Workplace enterprise social network, including new video features and improved integrations with third-party applications.

Among the features unveiled Tuesday are updates to a Live Q&A feature rolled out last year.  A presenter can now click on a question and get details about the person who asked it, making it easier to personalise a response.

By clicking on the question, the presenter can also place it in the middle of the screen for hosts and the audience. (Employees will soon also be able to include their name pronunciation, helping to avoid mispronunciations during video Q&As).

Facebook also beefed up an integration with Cisco’s Webex video conferencing platform first announced in December, offering the ability to broadcast directly into Workplace’s Live video feature without switching apps.

Workplace already has existing integrations with Zoom and BlueJeans, and an integration with Microsoft Teams remains under discussion, said Ujjwal Singh, head of product at Facebook Workplace. With the introduction of Plugins, the company took another step towards connecting Workplace to external tools, with an eye on making it easier to share content via external tools such as Microsoft’s SharePoint.

“This lets leaders use Workplace to create content to connect with employees but also increase the surface area for that content,” said Singh.

Other updates to the platform include the ability to sync Workplace events with external calendar tools, including those within Microsoft’s Outlook and Google’s Gmail. And there’s an update to Workplace’s Knowledge Library content-sharing platform that allows the app to pull resources from other places such as intranets.

Credit: Facebook Workplace

Angela Ashenden, a principal analyst at CCS Insight, said Facebook’s growing focus on integration — both in terms of surfacing third-party tools and content in Workplace, as well as pushing Workplace content elsewhere – serves to “highlight the need for these tools to play nicely with an organisation’s existing investments in order to improve the employee experience.

“Employees face a multitude of tools to get their work done, and it’s important that the tools work well together so that the employee doesn’t have to be the human integration point joining the dots,” Ashenden said.

Facebook claims 7M paid Workplace users

Facebook execs also gave an update on the number of paid Workplace users, saying that number has grown to seven million, up 40 per cent from five million in May 2020.

“We built Workplace as an internal version of Facebook to run our own company, and it was so useful we started letting other organisations use it, too, including everyone from Spotify to Starbucks to the World Health Organisation,” Facebook CEO Mark Zuckerberg said in a statement on his Facebook page Tuesday.

The paid user growth is due in part to the pandemic-led rise in remote work, said Julien Codorniou, vice president of Workplace from Facebook, though new customers are also deploying Workplace as they eye reopening offices and seek to connect remote and on-site staffers.

“As companies embrace the hybrid way of working, they realise that sometimes just having a video conferencing solution or a chat messaging solution is not enough,” Codorniou said. “They want something that can help them connect everyone — people who work from home, from the factory, or from the office — with real-time and asynchronous communication tools.”

Ashenden said Workplace’s growth in the last year is evidence of a “renewed focus on employee experience” among businesses during the pandemic, as companies look to connect staff and nurture company culture.

“It’s something that will remain critical, even as offices start to reopen again, creating that consistency of connection regardless of whether you’re in the office or at home,” she said.

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