Apptio appoints Mark West as A/NZ regional VP

Apptio appoints Mark West as A/NZ regional VP

SaaS vendor gears for next stage of A/NZ expansion.

Mark West (Apptio)

Mark West (Apptio)

Credit: Apptio

Software-as-a-service (SaaS) vendor Apptio has appointed Mark West to lead its local operations as regional vice president for Australia and New Zealand (A/NZ).

As Sydney-based regional VP, West is responsible for evolving go-to-market strategy as it gears up for expansion in the local market, with focus on helping customers manage spiraling cloud costs and IT budget waste. 

This includes optimising existing and establishing new relationships with A/NZ’s largest banks, retailers, telecommunications providers, and federal and state government agencies, among others, alongside Apptio’s partner ecosystem.

He reports to  Apptio Asia Pacific vice president, Tarun Kumar Kalra.

“The A/NZ market continues to maintain its strategic position in technology maturity and evolution curve with CIOs and CFOs of leading organisation continuing to emphasise the importance of technology spend visibility and accountability,” said Kalra. 

“The rapid shift of business-critical workloads to public clouds is further driving the need for greater cost transparency and optimisation. We continue to witness encouraging demand and traction in this market, and Mark will be crucial at this phase of our growth.” 

West brings to the role more than 20 years’ SaaS experience, of which the last 12 have been in senior leadership roles. He was most recently regional vice president A/NZ at UiPath, prior to which he held similar positions at AppDynamics, Concur, NetSuite and Aconex.

“The number one thing A/NZ companies – and in particular CIOs – are worried about is growing cloud spend. Everyone’s struggling with budgets, and every dollar invested counts in the face of inflation and anticipated recession,” said West.
“Apptio has great people, great technology, and an impressive customer base in Australia and New Zealand. 

“Joining the company gives me the opportunity to directly influence local organisations’ ability to overcome financial headaches with quantifiable results, and the ability to impact a broad range of stakeholders, including business, technology and finance leaders.”

Apptio’s local customers include Commonwealth Bank of Australia, ANZ, KPMG, Telstra, eHealth NSW, Transport for NSW, Woolworths Group and Coles. 

Last year, Apptio hired Marie Nalty as its first channel manager for Australia and New Zealand. 

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