Google joins the generative AI parade with new previews

Google joins the generative AI parade with new previews

New previews include developer tools, AI modeling and even automatic emails, according to Google.

Credit: Rawpixel / Google

Computing giant Google announced today that it will release previews of three new AI features, including AI composition for Google Workspace, developer prototyping and coding via PaLM and MakerSuite, and validated models for its Vertex AI service.

The Workspace features, currently, are focused on Docs and Gmail. Users can use Google’s AI to rewrite emails in a particular style or tone, or even generate documents out of whole cloth. Simply asking the system to “generate a sales pitch” or similar will create a simple document that users can then edit to meet their needs. The AI can also help re-draft documents to fit a more formal tone, or shorten them for brevity, and so on.

According to Gartner vice president Sid Nag, this functionality builds on features that Google has had for some time.

“They’ve had smart compose forever – that’s all part of the language model capability,” he said. “Now they’re taking it to the next level where they’re applying the generative AI functionality on top of it.”

The other two major announcements focus more on developers and enterprise users – the first is a PaLM API that, according to the company’s official blog, is designed as an easy point of entry to use Google’s large language models for anything from content generation and chat to more general purpose analysis. That API works alongside a tool called MakerSuite, which can be used to create sample code for developers.

“It essentially allows you to quickly prototype ideas for prompt engineering and custom model tuning,” Nag said.

The final major piece announced today by Google is the new functionality for Vertex AI, which is aimed at letting companies use Google’s own technology to create and customize their own AI applications. The Generative AI App Builder lets users use pre-set templates to automatically generate bots, custom search engines and even digital assistants very quickly, while the generative AI support coming to Vertex lets them build and customize in a more granular way.

“Google’s launch of the preview of its generative AI offerings is a significant step in advancing the Vertex platform,” said Rowan Curran, a Forrester analyst. “The AI/ML platform market is moving quickly to adopt generative AI capabilities and Google’s announced functionality is similar to what we have seen from of the other major players in the space.”

Google said that this new functionality is currently available to “trusted testers,” and did not provide a timeline on more general availability.

Follow Us

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.



Join key decision-makers within Environmental, Social, and Governance (ESG) that have the power to affect real change and drive sustainable practices. SustainTech will bridge the gap between ambition and tangible action, promoting strategies that attendees can use in their day-to-day operations within their business.

EDGE 2023

EDGE is the leading technology conference for business leaders in Australia and New Zealand, built on the foundations of collaboration, education and advancement.


ARN has celebrated gender diversity and recognised female excellence across the Australian tech channel since first launching WIICTA in 2012, acknowledging the achievements of a talented group of female front runners who have become influential figures across the local industry.

ARN Innovation Awards 2023

Innovation Awards is the market-leading awards program for celebrating ecosystem innovation and excellence across the technology sector in Australia.

Brand Post

Show Comments