Job postings on the company’s website show that Amazon has plans to add generative AI to its shopping application. Credit: Shutterstock Amazon is working on infusing generative AI features akin to OpenAI’s ChatGPT and Google’s Bard AI to its shopping application and website in an effort to provide a more conversational experience, job postings on the company’s career section indicate. The job postings sought a senior development engineer for machine learning and another engineer to “rearchitect” the search engine or feature inside Amazon’s shopping application. “We’re working to improve shopping on Amazon using the conversational capabilities of large language models, and are searching for pioneers who are passionate about technology, innovation, and customer experience, and are ready to make a lasting impact on the industry,” one of the job postings read. Another job posting, according to a Bloomberg report, sought a software engineer who would be part of “a new AI-first initiative to re-architect and reinvent the way we do search through the use of extremely large-scale next-generation deep learning techniques.” Amazon’s intent to overhaul its search feature inside its application comes at a time when rivals such as Microsoft and Google have been adding their own generative AI engine across their product portfolio. Microsoft was one of the first companies to showcase the power of generative AI by bringing ChatGPT’s underlying AI engine into Bing Chat, which is now being made more widely available. Bing Chat is a conversational interface built inside the Microsoft Edge browser that lets users search the internet in a conversational manner. Last week, Google also said it was adding generative AI features to Google search in the US. These features include summarizing search content and helping users with shopping. Rivals adding generative AI features and consumer demand may be the two reasons behind Amazon’s push in revamping the search engine of its retail application. In the US, about 56% of product searches start on Amazon, more than on search engines or Walmart, according to a survey of 1,000 consumers conducted by Jungle Scout, which provides SaaS-based tools for search, market analytics, sales intelligence and inventory management to Amazon resellers. Technology giants, such as Microsoft, Google, and Amazon, previously contended with the same rigor during the rise of voice computing in 2016, which saw these giants release their AI assistants, including Cortana, Google Assistant, and Alexa. Amazon’s cloud computing division, Amazon Web Services (AWS), already has a service, dubbed Amazon Bedrock, that provides large language models to other enterprises to build generative AI based use cases as per their individual requirements. Related content news analysis Apple earnings: About that iPhone 'slump' in China Based on information from Thursday's earnings report, it seems that data pointing to an iPhone slump in China were over-baked. By Jonny Evans May 03, 2024 9 mins iMac iPhone Apple news Microsoft begins to phase out ‘classic’ Teams Microsoft is encouraging Teams customers to move to the new, faster version of the collaboration app; the older version will be switched off next year. By Matthew Finnegan May 03, 2024 3 mins Microsoft Teams Collaboration Software Productivity Software news analysis Apple confirms it will open up the iPad in Europe this fall The latest efforts to comply with Europe’s Digital Markets Act mean developers can offer to side load apps to both iPhones and iPads in the EU. Apple has also taken steps to improve what it offers to smaller and non-commercial developers in the By Jonny Evans May 02, 2024 6 mins iPad Apple Mobile Apps news Udacity offers laid-off US workers free access to its courses for 30 days Sign-ups will be available over the next 30 days By Lucas Mearian May 02, 2024 4 mins Technology Industry IT Jobs IT Skills Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe