Who will be at APC 2015

Microsoft Australia Partner Conference 2015 is not just about Microsoft and the products and services it offers, it is about how partners can add value and create a sustainable and profitable business. The sponsors for this year’s conference are equipped to demonstrate how to do just that.

“This year more than ever we have been really deliberate in working with sponsors and exhibitors that build great value for the partners that are attending,” said Microsoft director partner business and development, Philip Goldie.

“A lot of people love APC and sponsoring the event and this year we have been more selective in bringing exhibitors and sponsors to the event that we think really round out the story.”

Goldie explained that the exhibitors and sponsors present at the 2015 event are there because they add distinct value to the Microsoft APC 2015 proposition: connecting to opportunity.

“We have distribution partners like Dicker Data and Synnex that are instrumental in providing solutions to the channel and increasingly helping our partners sell Cloud offerings. We also have Telstra as a syndication partner for Cloud and Ingram Micro and Rhipe as our 2-tier Cloud Solution Provider (CSP) wholesale partners.

“When I think about those companies from the perspective of getting a broad partner network enabled and selling with Microsoft in the Cloud, we have the perfect breadth of choice across all the different business models for buying and selling Cloud products.”

Goldie said that no matter the business model a partner has or how they go to market, they will have the right wholesale providers there that can talk about building a Cloud business with Microsoft.

The recently announced Surface channel expansion is yet another avenue partners can leverage to drive sales and business growth.

“With Ingram Micro and Synnex, we have our two Surface distributors at the event as well,” said Goldie.

“Partners that are keen to participate in the opportunity as we open up the Surface channel following the announcement we made at our Worldwide Partner Conference will be able to start those discussions at APC.”

Goldie made the point of highlighting a number of independent software vendors (ISVs) that will be at APC 2015 and create complimentary offerings in and around platforms like Microsoft Azure, Office 365 and Dynamics CRM Online.

“This is the area I’m most excited by. Having a range of sponsors that create new revenue opportunities for our partners is a great compliment to the focus on profitability at APC this year. BitTitan is one very good example of helping the channel to have the right tools to do Cloud migration for customers. Another is ClickDimensions, a marketing tool that works on top of Dynamics CRM Online.”

In fact, as the man himself says, there are far too many to name. Partners looking to get a sneak peek at the vast array of exhibitors and sponsors at Microsoft APC 2015 should head to the website to find out more.