Fast-tracking To Success

Since its inception in 2007, TeleApps has become a rising star in the Australian communications space. Delivering corporate telephony, unified communications, collaboration, corporate networking, security, telco and WAN services, TeleApps operates in one of the most mission-critical technology spaces to Australian businesses - if the communications platforms go down, the entire business suffers.

It was that need for reliable, enterprise-focused technology that led TeleApps to partner with Aruba shortly before its acquisition by HP Enterprises (HPE). Arrow, as a distributor for both HPE and Aruba, had also launched the Arrow APEX ECS ANZ channel initiative, which was immediately of interest to TeleApps, as a company looking to ramp its business with both vendors.

“We started conducting business with Aruba and then HPE, two years ago. It has been a very successful part of the business,” TeleApps Founder and CEO, Sreeni Raghavan, said. “While we already had good traction with HP Aruba, we signed up for the Arrow APEX program as a way of getting greater visibility and taking us to the next level. We were already hitting good targets and on our way to being a gold partner with HP, but Arrow APEX has sped up the process at every level.”

There are three key benefits that Raghavan and his teams have derived from the Arrow APEX program:

• The fast-tracking the program has enabled. The Arrow APEX program has helped TeleApps hit key milestones far quicker. According to Raghavan, the team was always on track to reach those goals, but the time saved through the program has been a major win. “We only need one more certification to reach the next partner level,” Raghavan said. “Across both technical and presales certifications we are being helped progress through that process far more quickly through the Arrow APEX program. Without the program, it would have taken at least another 18 months to get to where we will be in a few weeks.”

• The considerable marketing resources available to partners through the Arrow APEX program. “Certification is one thing. We’ve just started on leads and marketing initiatives sponsored by the Arrow APEX program. That’s something very timely for us because we’re working on marketing campaigns ourselves. It will be a major boost to that initiative.”

• The energy it has brought to the organisation. “The gamification of the program is also a big part of its appeal,” Raghavan said. “Internally, the team becomes quite excited and driven to earn the points – and it feels good to know that we’re competing on a leaderboard. It gives us, as individuals and as a company, that extra motivation which goes a long way. And the prizes at the end of each year’s program are compelling rewards.”

Raghavan said TeleApps will continue to be a part of the Arrow APEX program because of the multi-tiered value it offers.  

“Once we get the certification and become a gold partner to Aruba HPE, we could keep that for quite a while, but there is more to it than that, and we would definitely re-sign for APEX in following years,” Raghavan said.

“The program also would be valuable for organisations that aren’t existing partners with HPE and Aruba. Signing up does give that initial incentive and push, which is enormously helpful when adopting new technology and business partners.

“It’s not just another program! I hear that from both my technical and sales teams. The energy that Arrow puts into APEX takes it well beyond being just another program.”

To find out more, visit the Arrow website here