Why 'experiental' marketing will be a massive IT challenge
Marketing is all about experiences now; to succeed it will need the two-letter technologies: AR, VR and A.I. And to scale it will need smartphones, selfies, live-streaming and social media.
Marketing is all about experiences now; to succeed it will need the two-letter technologies: AR, VR and A.I. And to scale it will need smartphones, selfies, live-streaming and social media.
Starting next year, look for AR to begin transforming enterprise communications, logistics, manufacturing, analytics, product design, training, marketing and collaboration.
New technologies that can revolutionize business and have powerful new UIs are emerging quickly. But most people are still tapping away on keyboards.
Google is laying out a path to make phones obsolete and replace them with something much better.
As you hear about augmented reality over the next few years, understand where it's going: straight into smart glasses to power enterprise applications.
Companies face two impending risks to corporate data: a potential mobile device ban on air flights and the ongoing possibility that data could be exposed during border crossings.
All signs point to Apple building cars in the same way (and for the same reason) they build iPhones.
Amazon, Starbucks and Apple want you to walk into their stores, pick up your items, then walk right out. But there's a problem.
Here's Mike Elgan's open-and-shut case on why the venerable laptop is on its way out.
Sure, the CIA can hack your TV, but public posts on Facebook could really hurt you.
Sorry, Microsoft and Magic Leap. The Silicon Valley smartphone giants have one thing you haven't got.
Twitter's new policies won't solve the harassment problem, and they'll ruin engagement, too.
With 12 overlapping apps and services to choose from, Google's communication offerings can be overwhelming. Here's how to understand the options and choose the best ones for you.
New monetization schemes on YouTube, Twitter and Facebook let sites profit from inequality.
Here are my best, most surprising new ideas about how to travel while using technology to protect your money, property, health and life.