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Connecting brands with IT.


In 2003, we were frustrated by the cost, complexity, and ineffectiveness of analytics tools. That drove us to create Yellowfin, because we thought we could do better. And we have. And we continue to do so. Our whole team’s passion is for creating products that help businesses discover, understand, and act faster on the opportunities buried in their data.

The rationale for an Embedded Analytics Maturity Framework

Today, there is an increasing shift among organizations toward embedding transactional analytics into their enterprise applications. Since contextual analytics is the most advanced option in the market, there is also an increasing need for assessing an organisation’s analytics readiness first.