For Australian companies, finding the ‘new normal’ way of working and doing business with customers during and post COVID-19 continues to be top priority.
Connecting brands with IT.
The past 18 months has proven the value of having a strong partnership ecosystem driving resiliency across all organisations. Even as the normal ways of working have been so heavily disrupted businesses have leveraged technology to not only protect the business, but also their employees, for a sustainable digital transformation. In a far-ranging interview, Secure Power General Manager – Channels, Alliances & Operations at Schneider Electric, Joseph Vijay, and General Manager of Strategy, Product Solutions Group at Datacom, Peter Stein, discussed the implications this might have for businesses, now and into the future.
“For most organisations, the business strategy is their digital strategy,” Joe Craparotta, ANZ VP of Secure Power at APC by Schneider Electric, said in an exclusive interview with Nextgen and Data#3. Businesses have been forced to rapidly innovate this year, and those that have taken a leadership position on innovation are now in a much better position for the long term.
While 2020 has been a highly disrupted and unpredictable year, businesses are proving to be resilient, dynamic, adaptable and see opportunity in the recovery beyond COVID-19. As one KPMG report has noted, revenue growth over the next three years will come from digital offerings and operations at a massively accelerated scale (80 per cent). Capitalising on this opportunity means digital transformation, and there is a big role for the channel to play in facilitating this.
For the past six years, global leader in IT infrastructure, power and cooling, APC by Schneider Electric, has celebrated the success of its highest performing partners through the APC Amplify rewards program. And that isn’t about to stop. Despite the world facing new challenges arising from the current unprecedented situation, APC remains focused on connecting and engaging its valued network of trusted partners.
At the recent EDGE Alumni breakfast, hosted by ARN, the leading voice in customer centricity and digital transformation, Nancy Rademaker, spoke about how the changing profile of consumers – their changing tastes, behaviours and attitudes – is disrupting incumbent businesses.
Demand is rising for micro data centers, designed to handle specific needs at distributed locations, due to increasing IoT workloads at the edge. Technology product management leaders must take advantage of the opportunities by providing MDC and related platforms optimized for IoT workloads.