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Bluechip Infotech

Company Profile

Established in 2000, Bluechip Infotech focuses on delivering the latest IT products to a wide channel base, while maintaining a dedicated commitment to first class service. With Australian offices in Sydney, Melbourne, Brisbane, Perth and Adelaide we are committed to our service through localised support.
The key to Bluechip’s success is in our strategic implementation of the latest technology, broad access of IT channels and markets driven, highly motivated sales team. Thus, by guaranteeing full comprehensive understanding of products and target markets, we’re able to provide cost–effective solutions to our partners.

Helping your business grow!

1. People
Although our business is about providing IT services to customers, our most valuable asset is our staff. People are centric to our business, by understanding our customers’ needs, we can find suitable solutions for them.

2. Partnership
Partnership is the key success-element of our business. Many of our channel partners and IT consultants depend on us to provide them with the latest IT products, staff training, and marketing to their customers. We work closely with our vendors to deliver their products and services to our broad channel of partners.

3. Passion
For the past 20years, our passion for IT technology has kept us in the business. Starting out by supplying PC components and peripherals to IT channels, we’ve evolved over the years, along with our channel partners who share the same passion with us.
From components to systems and from storage to networking, we’re now working on providing virtualization solutions to our channel partners.

Our Aim
• To exceed customer expectations as a truly national distributor of strategic products
• To build long-term customer and supplier business relationships
• To provide value for money of products, customer service and support
• To make it easier for resellers to do business with us

Number of Staff



Application Delivery Controllers, Audio-Visual, Backup and Recovery, Bluetooth, Business Applications, Components, CRM, Data Management, Data Recovery, Development, Document Management, Firewalls and VPN, IT Asset Management, Management Software, Mobile Computing, Mobile Device Management, Monitors, Networking, Network Management, Operating Systems, Optimisation Tools, Peripherals, Power Protection, Scanners, Security, Servers, Software, Storage, System Tools, Telecommunications, Unified Communications, UPS, Video conferencing, Virtualisation, VoIP, Wireless Technology (Wi-Fi), Workstations, PCs, Notebooks

Core Competencies

The distribution of an extensive range of Technology: Notebooks, PCs. Storage solutions and Power protection, Disaster Recovery (DR) networking solutions, WiFi infrastructure, PSA Solution, RMM, SD-WAN, UC, VoIP.

Market Differentiators

• Dedicated Account and Business Managers, Flexible systems

• Dedicated enterprise team

VAR, SI, MSP, CSP and MSSP focused

• Recognising new market trends and evolving the product base.

Channel Programs

Valued Partner programs, store representation, co-op marketing, in-house product training, vendor programs

Value-Added Services

We offer dedicated Sales account and Business development Managers, E-Commerce and online tools, incentive programs.
Technical Support, Training Services, POC and Installation Services Support, Marketing and Events plus Licensing Services including annuity support.

We work closely with our vendors to develop channel programs that are market specific. We engage with our partners in accreditation and training programs, and keep our resellers current with the latest technology. We run marketing programs in line with our reseller’s requirements

Credit Facilities

14 – 30 days, from invoice, from statement on prior approved credit account. Credit Card, Cash, Cheque, EFT, Moneytech Dealercard.

Website Functionality

The Bluechip Infotech website is a valuable sales and informational tool designed to offer our resellers a functional online service that is both fast and easy to navigate. Our objective is to offer our resellers all the tools necessary to enhance and develop their business as well as provide a vehicle to:
• Advertise, position and promote the products that we distribute

• Provide online details of order status, invoice history, tracking deliveries and account history.

• Ensure 24-hour online secure ordering

• Emailed notifications of the purchase orders

• Data feed (CSV / XML)

Resellers Sought

Resellers, Retailers, Vertical Market VARs and System Integrators, MSP’s, ISV’s, IT Consultants.


Silverwater, New South Wales (Head Office)
Bayswater, Victoria
Bowen Hill, Queensland
Maylands, South Australia
North Sydney, New South Wales
Osborne Park, Western Australia


CAIR Centre Hotline
Phone: 1300 72 74 74
Electronic Security Team
97 Derby Street
Silverwater, New South Wales, 2128
97 Derby Street
Silverwater, New South Wales, 2128
Phone: 0287458400
NSW Sales team
97 Derby Street
Silverwater, New South Wales, 2128
Phone: 0287458400
QLD Sales team
Level 1, 47 Brookes Street
Bowen Hill, Queensland, 4006
Phone: 07 3421 8400
SA Sales Team
Suite 53 / 239 Magill Road
Maylands, South Australia, 5069
Phone: 08 83666520
VIC Sales Team
4 Nicole Close
Bayswater, Victoria, 3153
Phone: 03 8720 9800
WA Sales team
5A Carbon Court
Osborne Park, Western Australia, 6017
Phone: 08 9492 8500

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