Stepping up through storage: the next move for partners

The Australian market is awash with break-through technologies, capturing the imagination of decision-makers and in turn, stealing the spotlight to set new boardroom agendas. But irrespective of emerging or established offerings, under the surface, a storage strategy remains mission-critical. Spanning flash, hyper-converged and software-defined, alongside business continuity, back-up and recovery, the storage market is sizzling with innovation. For partners however, such innovation requires added-on expertise and guidance, as customers look to the channel to cut through the hype and build out bulletproof capabilities. This exclusive ARN Roundtable - in association with Cisco; Dell EMC; Exclusive Networks and NetApp - outlined how the channel can step up through storage, assessing the market state of play to provide the next steps for future partner growth. Photos by Christine Wong.