Drawing up a digital plan: how can partners trigger customer transformation?

With investments increasing and migrations escalating, customers are designing a future in which digital transformation becomes reality. Turning these digital aspirations into deployments require a blueprint for business. Armed with insights, expertise, and a mandate to maximise the potential of new technologies the channel is perfectly positioned to help businesses achieve their full digital potential. To capitalise, partners must assume a trusted role in developing digital strategies for customers, alongside specialisation in migration, security, networking, collaboration and productivity. This exclusive ARN Roundtable, in association with business nbn and Cisco, outlined the market potential for partners in Australia, assessing the customer requirements in 2019 and how the channel can create new business through new alliances.​ Photos by Christine Wong.