"advertising" news, interviews, and features

News about advertising

• That ad blocker you love? It's costing publishers a pretty penny

  Websites will lose almost $22 billion this year thanks to the ubiquitous tools

• Facebook gives businesses more ways to privately message users

  Businesses can respond to users' comments on Facebook via Facebook Messenger

• EFF-led group wants to give do-not-track some bite

  The initiative is the first credible attempt to define what "do not track" actually means, according to backer

• Yahoo tackles large 'malvertising' campaign in its ad network

  Ads with malicious code may have appeared across Yahoo's sites

• Facebook revenue surges 39 per cent but costs also soar

  Profit shrunk as costs went up by more than 80 per cent

• Twitter surprises with a sales gain, but user growth lags

  Growth in users came largely from people who don't hold actual accounts

Interviews about advertising

• Google: Concerns over Instant unwarranted

  Google says Instant, which refreshes search results as people type queries, benefits users, advertisers and publishers

Features about advertising

• Google's antitrust settlement means few changes

  Both rivals and supporters of the FTC's settlement say it will have little effect on Google's business

• Why Oracle bought Eloqua, and what it means for the market

  The deal could tick off a wave of consolidation in the marketing automation software arena

• Zuckerberg dazzles Wall Street with Q3 mobile progress

  Facebook may have turned a corner in its efforts to convince skeptical investors that it has a growth strategy

• Skeptical shopper: Enhanced advertising in augmented reality

  Augmented-reality mobile applications can seem incredibly cool--until they become cluttered with sales pitches.

• Do Apple's new ad policies take aim at Google?

  Its terms stop developers from using ad services "owned by or affiliated with a developer or distributor of mobile devices"