"digital marketing" news, interviews, and features

News about digital marketing

Google taps AI to help you bid for digital ads

Machine learning powers a new Smart Bidding feature for AdWords and DoubleClick Search
Marketo gets scooped up into the private world for US$1.79 billion

Customers are worried because of the buyer's reputation, one analyst says
Why Snapchat is the next big thing in digital marketing

Snapchat is still a relatively small, 'niche' social network, at least compared to Facebook or Twitter, but its more than 100 million seemingly addicted users ...
Google will stop accepting new Flash ads on June 30

The company is pushing its advertisers onto HTML 5
Google blocked more bad ads than ever in 2015, but they still keep coming

Account closures for advertising counterfeit goods are on the rise again, after three years of decline
Salesforce scoops up MinHash for marketing intelligence

The tiny startup puts AI to work to help identify trends and develop campaigns