Forget the territorial battles being fought at other companies between marketing and technology executives. At renowned athletic gear maker Adidas Group, the digital marketing approach is built on a real alliance between the two disciplines.
The corporate landscape captured in marketing guru Larry Weber's new book, "The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric," is one where the CMO might be seen as increasingly moving onto the CIO's traditional turf. Weber sat down with IDG News Service recently to talk about how that relationship can work in the successful digital enterprise.
Michael Keithley has more than two decades of experience as a CIO. However, the IT veteran says he's seeing more change now than ever before. CIO.com's Tom Kaneshige sat down with Keithley to talk about the challenges he and his colleagues face, the need to speak the same language as the business side and the reality of what lies ahead for CIOs who refuse to change their approach.
Computerworld India took some one-on-one time with Kaseya's new CEO Yogesh Gupta, to discuss where he wants to take Kaseya in the coming years and how he plans to do it.
As co-president of Oracle, Mark Hurd is tasked with selling an ever-increasing array of new software and hardware products, such as the Exadata database machine and Fusion Applications, while figuring out how to keep the company's vast installed base happy and fending off competition from the likes of SAP.
Running the internal IT operations of Cisco Systems is a big job not just because of the size of the company -- more than 70,000 employees worldwide and a market capitalisation in the range of $US100 billion -- but also because Cisco is continually developing new IT products across a broad range of technologies and is known for rapidly adopting those products for its own use. Cisco CIO Rebecca Jacoby spoke with IDG News Service on the sidelines of the NetWork conference last week and shared some insights into the legendary enterprise IT company's own enterprise IT.
What does an average work day involve for you at Austereo? The average day at Austereo is an adventure. It's a combination of managing daily operational needs and activities and taking on the new challenges associated with an organisation that continually pushes itself and the traditional boundaries of our industry.
MIT Deputy Dean JoAnne Yates is co-author of an upcoming article on information overload called "Ubiquitous E-mail: Individual Experiences and Organizational Consequences of BlackBerry Use"
