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Radicati Market Quadrants illustrate how individual vendors fit within a specific technology market, classifying them as niche specialists, up-and-coming pioneers, today’s top players or yesterday’s leaders. In August 2013, Radicati used this model t o assess and compare 14 cloud business email providers, including Google.

The Singapore office was using Exchange as its email server but encountered various issues such as storage capacity limitations and difficulty in managing spam. Adding new users to the server was also a hassle that often required a third party vendor, resulting in a waste of time and resources.

Quadmark also experienced email performance issues that slowed down their employees’ response time, leading to frustration among staff and clients.

Quadmark’s management felt that it was unacceptable to continue it’s current solution and thus decided to streamline its IT infrastructure alongside its rebranding plans. The business wanted a unified and consolidated email service for its various offices. Quadmark also wanted to be able to house files and documents on the cloud.