Datto Whitepapers

IT spending has been steadily shifting from traditional on-premises offerings to cloud services over the past five years, and it is continuing to grow. In fact, according to Gartner, Inc., SaaS application spending will grow to over $99 billion worldwide by 2020. While the enterprise has adopted SaaS at a rapid rate, SMBs are typically more agile than large companies with heavier investment in on-prem technology. This means MSPs have an immense revenue opportunity in moving end users to the cloud.

In this eBook, Datto pulled together the key sales strategies for MSPs looking to increase profits and drive new business.

In this ebook, we’ve pulled together the key sales strategies for MSPs looking to increase profits and drive new business. We’ve made it easy MSPeasy. Yes, we know it’s cheesy…

The Internet, social media, and digital marketing have caused a sea of change in the way companies communicate to potential clients. Businesses in general, and MSPs in particular, are beginning to leverage evolving digital media to reach out to prospects and customers in new ways. As part of that shift, the concept of inbound marketing is becoming a significant driving force in the continuing evolution of marketing and the ongoing quest to attract and keep customers.

In October 2016 Spiceworks, on behalf of Datto, surveyed 103 Managed Service Providers (MSPs) in Australia, New Zealand, Singapore, Malaysia, and Philippines to gain a unique visibility into the current state of ransomware from the Perspective of the Channel and their clients who are dealing with these malware infections on a daily basis.